Our Story
It all started in Central Coast (about 1 hour driving to Sydney), NSW, Australia, in 2014. Like many great ideas, ours was born out of a simple frustration: why was men’s underwear still so unhealthy and ugly? We realized that the classic boxer briefs and briefs’ design, while preventing chafing, had a major hidden flaw—it trapped heat.
We weren’t just thinking about comfort; we were thinking about mens health. The science is clear: overheating down under can negatively impact sperm count and testosterone production, a fact supported by research.
Universities research related to men’s underwear and health
“underwear choices may impact fertility, our study provides evidence, for the first time, that a seemingly random lifestyle choice could have profound impacts on hormone production in men at both the level of the testis and the brain,” said Jorge Chavarro, senior author of the study and associate professor of nutrition and epidemiology from Harvard University. Scientists in University of Wisconsin indicated: ‘Heat can reduce sperm count and testosterone production.‘<Oxford Textbook of Medicine> page 282 states :’The lower temperature in the scrotum is a prerequisite for normal spermatogenesis.’ by David A. Warrell, Timothy M. Cox, John D. Firth. Published by Oxford University.
The Victorian Government Department of Health states :’Sperm production needs a temperature that is around 2°C lower than the body, which is why the testicles are located outside the body in the scrotum.’
We knew a change must be made and there had to be a better way.
The Revolution: mens health underwear Aircon and Mr Right
After years of research, design, and testing, we achieved a breakthrough. We invented and patented a revolutionary design we call the Aircon Underwear and introduced our flagship line, Mr. Right. Our design takes the best feature of the boxer brief—support—and eliminates the worst. How? By applying the chimney effect.
As men’s underwear can affect certain hormone production and future babies, our patented design is from boxer briefs for no chafing, while applying chimney effect through the creases of groin and butt crack of the wearer to reduce down under temperature naturally.
The secret lies in engineering the fit and material around the natural creases of the groin and butt crack. This subtle, clever design creates a natural airflow channel that gently vents excess heat, actively and naturally reducing the temperature “down under.” The basic reason is mesh can release heat much quicker than cloth, when a wearer’s temperature is higher than outside at down under, especially doing sport wearers are hot and wet; plus the chimney effect to evaporate sweat associated with heat at down under much faster. As the flow of blood affects temperature, we will use male thermal dummies (international standard manikin EN ISO 15831:2004 / ASTM F1291) to test.
We own Australia Patent Number 2011236066. Our Head Office is still in Central Coast NSW, Australian Business Number is 99486524879.
men’s health underwear
Our Purpose:
We’re not just selling underwear; we’re selling better health and superior comfort.
Our purpose is simple: to create revolutionary men’s apparel that lets you live, move, and work without the distraction of discomfort or the worry of overheating. Our patented design ensures you get:
- Comfort: The secure, comfortable fit of a premium boxer brief.
- Natural Cooling: Temperature regulation for optimal health, thanks to the chimney effect design.
- The Best for Your Health and your future babies’ health: Confidence that your underwear is supporting your well-being, not hindering it.
Since our start in 2014, we’ve been dedicated to engineering the future of men’s essentials. We believe men deserve apparel that works with their bodies, not against them. We strive to make the best men’s underwear in the world!
Social impact
Each year more than 300,000 babies are born in Australia, 130 million in the world. The health of a baby at the moment of fertilization is a key determinant of subsequent health and intelligence and well-being. For future fathers, wearing the right underwear contributes to better outcomes for their babies, especially to have strong immune system to fight against covid-19 ect. We help people to have healthier and more likely smarter babies naturally at the very beginning by wearing the right underwear, as researchers from King’s College London’s Institute of Psychiatry found “IVF for male infertility linked to increased risk of intellectual disability and autism in children”.
Great future of human beings relies on strong new babies. Together we can make history and change men’s underwear forever!
Contact: info@rightunderwear.com
We are still looking for retail partners/investors.
For people in Australia, please visit https://bestunderwear.com.au/